How does Shi Fanli build a stronger brand potential?

Eifini and its light workplace women's brand SEIFINI Shi Fanli are secretly accumulating stronger brand potential.

In the 618th anniversary of the recent commemoration, Hangzhou Yifeng song costumes won a good result: eifini Evli single brand completed 10 days of last year's performance, SEIFINI poetry brand 15 minutes to complete last year's full-time performance, open Sales on the first day of sales increased by 188% year-on-year! As a pole of Hangzhou Yifeng song apparel multi-brand development strategy, SEIFINI Shi Fanli and eifini Evli and MM McMug have captured the Coupons differentiated market segments and satisfied the diversified needs of consumer groups. Among them, SEIFINI is a women's wear brand specially designed for young workplace OL, and the age group is positioned between white-collar workers of 25-30 years old.

Compared with the main brand Eve Li, according to the Chinese women's leading brand queue, the sub-brand MM Mai Meng continues to achieve rapid growth, SEIFINI Shi Fanli's development posture is relatively low-key, but the brand adheres to the company's diversification and new retail development strategy, The light workplace women's field has opened up a unique development path and has become a force that cannot be ignored in today's Chinese women's brand category.

Artists, film and television drama, topic effect, celebrity endorsement blessing

Seizing the consumer psychology, brand marketing continues to impress consumers to enhance consumer stickiness. This has always been the marketing characteristics and strengths of Yifengge apparel. Cross-border IP cooperation, artist bring goods, and film and television dramas are exposed. The three great weapons. This year, the three major brands of Yifengge apparel have made a strong effort to create a topical marketing: Eveli brand spokesperson and supermodel He Sui's interpretation of the Eveli brand is completely a walking textbook; Wear eifini 19 summer new shoots.

MM McMug in this year's hot "all very good" because Yao Chen with the same paragraph to wear a good number of praise; anglebaby more dressed in MM wheat white shirt to take a hard photo.

However, SEIFINI Shi Fanli has strengthened its efforts in bringing artists and film and television dramas, reaching a peak in the first half of this year. The popular stars Tang Yan, Jing Tian, ​​Wang Junkai, Yang Zi, Yang Beyond and so on have joined the SEIFINIx Pokémon co-branded, deducting the brand's agility.

In the film and television drama, Shi Fanli also gained a lot, and the brand has been favored by many youthful drama resources this year, such as "The brightest star in the night sky", "To our warm hourlight", "Oh, we still Young, "I only like you" and so on. In addition to this, there are media reports, Weibo Xiaohongshu and other platforms recommended by others. The high exposure rate not only positively conveys the brand image and culture, but also drives sales.

Recently, SEIFINI Shi Fanli also officially announced that young actor Li Wei has become a brand image spokesperson. The same passion for Li Yan’s passion for acting careers and his free attitude towards life is the brand philosophy of SEIFINI “Enjoy work, Enjoy life” and the constant pursuit of comfortable and elegant dress for emerging women in the workplace.

In this era of work as part of life, Shi Fanli emphasizes that the elegance of clothing lies in the comfort of action, providing an effortless fashion dress program for every new woman in the workplace. The brand has a fashion work series and a relaxed private service series. In the 2019 early autumn blockbuster film shot by Li Wei for SEIFINI, both styles are reflected.

In the 2019 early autumn series worn by the spokesperson Li Wei, SEIFINI broke the original autumn style, adding pleated stitching plaid, silk bow tie, macaron plaid, oil painting stitching and so on. Elemental detail design.

The perfect combination of temperament actors and light workplace fashion brands is a long-awaited experience. With a clean gas field, you can play with a salty and sweet workplace and life. Unreservedly, you can wear a classic dress guide and make consumption. They have a deeper understanding of the style of SEIFINI poetry.

Open strategic stores to accelerate national layout

At present, for this year's channel strategy, Shi Fanli revealed that it will focus on opening strategic stores and entering the national high-end department stores and shopping centers. Currently, it has been stationed in Hanguang Department Store, Vientiane City, Wanxianghui, World Trade Center, etc. The number of stores will exceed 500 in the same period.

Looking forward to SEIFINI poetry to go all the way, continue to lead the development of China's light workplace women's brand.

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