Fosun Fashion and Marquee Brands establish cooperation

In order to enter the Chinese market, Marquee Brands, a brand management company in New York, recently entered into a strategic partnership with Fosun Fashion Group, and both parties have signed a brand Coupon Codes promotion agreement.

According to the agreement, Fosun Fashion Brand Management Company of Fosun Fashion Group will help Marquee Brands' five brands enter the Chinese market, including: fashion brand Ben Sherman, BCBG Max Azria, BCBG Generation, outdoor brand Dakine, leather shoes Brand Bruno Magli. The agreement will take effect in 2020.

In February of this year, Fosun Fashion Group announced the establishment of Fosun Fashion Brand Management to help foreign brands enter the Chinese market.

Chen Yuanlong, CEO of Fosun Fashion Brand Management, said: “We are very happy to be a partner of Marquee Brands. All brands of Marquee Brands have a long history. We believe in the strong local resources and market competition of Fosun Group. With the help of their strength, they will be able to succeed in the Chinese market."

Marquee Brands Chairman Michael DeVirgilio said: "With the continuous development of the global retail industry, the importance of the Chinese market has become more and more important. China has a population of more than one billion and huge potential for consumption. Many American brands are optimistic about the Chinese market, but due to lack of local Our experience has not achieved outstanding results. We are very pleased to have a strategic partnership with Fosun Group. Their local operational knowledge and branding experience, as well as local resources, will help our brands to better enter the Chinese market."

Michael DeVirgilio said that he hopes that every brand can open an independent store in China and establish an online business. Michael DeVirgilio added: "The most important thing is to rely on Fosun's rich branding experience in the Chinese market."

About Marquee Brands

Founded in 2014, American brand management company Marquee Brands is committed to investing in the company's existing e-commerce platform to support its brands. Marquee Brands' brands include: BCBG, Ben Sherman, Bruno Magli and Body Glove.

About Fosun Fashion Group

Fosun Fashion Group is committed to managing Fosun's current fashion-related asset business, including French high fashion brands Lanvin, Wolford, St John Knits, Caruso, Tom Tailor and the opportunity to invest in various global flagship brands to incite the Chinese consumer market. Growth momentum. Non-partners provide support for brand building, new product development, strategic alliances, entry into new channels, and marketing.

About Fosun Fashion Brand Management Company

In February 2019, Fosun Fashion Group established Fosun Fashion Brand Management Company, and Chen Yuanlong served as CEO of the company. Fosun Fashion Brand Management Co., Ltd. is mainly engaged in the development of brand services in the Greater China region, providing services to brands that are committed to expanding their business in Greater China.

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