Nike's Jordans brand enters the football world

Nike Inc. (NYSE: NKE), the world's largest sporting goods group, Nike's Air Jordan is the first official sponsor of the jersey in top football events, but the Paris Saint-Germain wearing the brand is unfortunately Anfield Stadium was beaten by the "Red Army" Liverpool Liverpool, with a 2:3 record in the first round away.

Last Thursday, the recently controversial American giant announced on the official website that Air Jordan sponsored the first football club. The brand cooperated with Paris Saint-Germain in two series, as the team's third and fourth jerseys, supplementing the main sponsored brand. Some features of Nike.

Air Jordan, the Nike Group's high-end and collection-grade series, has been supporting the growth of US giants for many years. In the 2018 fiscal year, the group's total revenue was 36.397 billion US dollars, Air Jordan contributed nearly 3 billion US dollars, a compound growth of about 7% in the past three years.

However, as a perennial sponsor of the basketball industry and basketball players, the intrinsic audience of Air Jordans, especially the audience in the US market, is already in a state of growth, which has led to the Group's North American market continuing to fall into recession.

Therefore, the start of football and the sponsorship of American football, rugby, in order to expand the audience, become a new attempt of Air Jordans. The brand has previously sponsored the University of Michigan football team.

Before last week's confirmation of sponsoring the Grand Paris team, the Nike Group made its debut in July through stars and entertainment stars, singer Justin Timberlake and big Parisian star GeekBuying Coupons Neymar Neymar, all wearing the big Paris jersey sponsored by Air Jordans. The new cooperation of the American giants is taking action in advance on the Internet.

In the latest sponsorship statement, Nike Group said that since the first visit to France and Paris by Michael Jordan Jordan in 1985, the city has a close relationship. In 2016, Air Jordans opened its first independent store in Paris in 2017, with French basketball in 2017. League cooperation.

Nasser Al-Khelaifi, president of Greater Paris, said that the values ​​of both parties are the same, and the cooperation reflects the ambition of the two brands to combine style, performance and innovation. According to David Creech, vice president of design at Air Jordans, Air Jordans represents a first-class craftsmanship, and Michael Jordan represents greatness. Both have the same philosophy, and these ideas will be applied to other sports.

Air Jordans President Larry Miller is also frank, although North America is the absolute largest market for brands, but other international markets are growing faster.

The recent changes in the political willingness of the American giants are causing big waves in the United States.

Earlier this month, Nike used the controversial athlete Colin Kaepernick to launch the "Just do it" 30th anniversary advertisement, which caused a hot debate and madness in the United States.

Opposing Nike's ads include President Donald Trump, Donald Trump, who believes Nike has delivered a terrible message, a message that should not be passed.

Despite the incineration of Nike products by radical opponents, research institutions are optimistic about the stimulating effects of these marketings on Nike's brand and sales, especially the appeal of a younger generation of consumers.

On Tuesday, Nike Inc. (NYSE: NKE) Nike continued its record high, rising 2.40% to close at $85.26 and hitting a new high of $85.35.