Fila Launches Professional Sports Sub-Brand

FILA's multi-brand FILA has announced the launch of its new sub-brand FILA ATHLETICS, which focuses on professional sports. Currently, FILA has four series of brands: FILA, FILA Kids, FILA FUSION, and FILA ATHLETICS professional sports.

According to the official press release: FILA ATHLETICS incorporates the concept of sports and aesthetics into the design, deconstructing the most representative colors of FILA, and establishing the elegant and clear tone of the brand with stylized innovative colors. At the same time, FILA ATHLETICS products are introduced into the industry's cutting-edge technology, developing FILA's unique ComFiTM series technology to provide athletes with a dry, cool, moisture-absorbing and Newchic Coupon breathable sports experience, while taking into account multiple functions such as warmth, windproof, waterproof and UV resistant. In the sporty environment, it also provides superior protection. Whether in the competition, outdoor or gym, FILAATHLETICS will be an ideal choice for sports people.

The new products that FILA ATHLETICS debuted are mainly tennis and golf products, which will be sold in designated stores in Qingdao, Shenyang, Xi'an, Fuzhou and Macau.

While the Anta Group is still developing a number of brands, FILA already has the ability to independently incubate a series of brands, which is itself an example of how FILA's volume has reached a certain level and its success.

A year ago, Anta executive director and group president Zheng Jie said at the 2017 interim results conference that FILA's revenue share is close to 30% of Anta's total revenue. At that time, Anta's revenue was 7.32 billion, 30%. It is 2.196 billion. At this year's press conference, Zheng Jie revealed that the number of "FILA growth rate reached more than 85%." If you take 2.196 billion as the standard, it is about 4,063 million according to the growth rate of 85%. This number is certainly not an accurate answer, but it can be used as a reference standard for FILA's revenue in the first half of this year, that is, FILA's half-year performance is close to 40. The scale of billions.

#DacozCoupons #Clothing