ASICS KIDS Launches Chinese Children's Shoes and Clothing Market

Shanghai Zhonglian Bailianbao Daxiang Store opened on August 10, Changzhou Taifu Store opened on August 30, Shanghai Baodaxiang Nanjing East Road Store opened on August 31, and Beijing Shuangan opened on August 31... Since August, many independent stores of “ASICS KIDS” have been opened in China.

In September, three other stores will open soon, namely Shanghai Huijin Store, which opened on September 5, Suzhou Jiuguang Store, which opened on September 8, and Wuxi Commercial Building, which opened on September 10.

Lianshang.com understands that ASICS KIDS's independent Zaful Coupon Code store has displayed a brand new children's collection. The theme of this series is "Fun and Fun".

Its shoes cover the group's ASICS yaseshi, ASICSTIGER and Onitsuku Tiger, which are aimed at infants (0-3 years old), preschool children (3-7 years old) and adolescents (7-12 years old). The unique design and technology of children of different ages and many adult star shoes are also used in children's shoes, such as KAYANO, HYPERGEL and so on.

The ASICS children's clothing series is mainly from the ASICS brand of the ASICS brand. It also incorporates multiple styles based on sports, targeting preschool children (3-7) and teenagers (7-12) as well as boys and girls. There are different designs on the dress. For example, the relaxed sports series designed for boys, the Flex sports series (Flex) designed for girls, and the Urban Explorer series for men and women.

Asics opened its first children's flagship store “ASICS KIDS GINZA” in Ginza, Tokyo, Japan on April 27 this year. According to Yaseshi, the concept of the Tokyo Ginza flagship store is “to fuel the healthy growth of children”. The shoes sold in the store will use the foot shape and movements unique to children from the Asics Sports Science RoseGal Coupons Institute. Based on the data, the target consumer group is children between the ages of 1 and 12. In addition, the store will also be equipped with professionals who understand the child's foot shape and movements, and provide purchasing guidance for children who choose footwear.

In recent years, major sports brands have been racing in this segment of the market for children's shoes and clothing. Sports brand children's stores seem to have blossomed everywhere in China. There are Anta, 361 degrees, noble birds, etc. in China. Adidas, Nike, Hummer, etc. are also occupying the market. Children's sports stores are Shein Coupons becoming a new profit growth point for these sports brands.

Taking the 361 degree children's business as an example, according to its first-half performance report, as of June 30, 2018, the turnover of 361 degrees children reached 364.5 million yuan, accounting for 12.1% of the group's turnover, an increase of 18.8%.

With the opening of China's second-child policy, yaseshi's efforts in the Chinese children's footwear market can be described as a general trend. As for the market response, it will take time to give an answer.