2018 H&M Sustainable Environmental Conscious Action Limited Series Released

April 18, 2018 H&M held the H&M Conscious Action Limited Series Exhibition at the Shanghai Lafayette Art and Design Center and also released the 2018 H&M Conscious Exclusive Collection. H&M creative consultant Ann-Sofie Johansson and H&M sustainability manager Cecilia Strömblad Brännsten attended the event and shared with AmiClubwear Promo Codes them the design concept of the 2018 H&M Conscientious Action Limited series and their understanding of sustainable lifestyles.

On the day of the event, more than 200 fashionistas and industry partners from around the world came to the scene to support the environmental action. The 2018 H&M Environmental Conscious Action Limits series was launched on April 19 at designated stores around the world, hm.com online store and H&M official Lynx flagship store.

The 2018 H&M Environmental Conscious Action Limited Series draws inspiration from the interior design of the Swedish arts artists Karin and Carl Larsson, evoking modern exquisite craftsmanship and a strong feminine style. The inspiration for the 2018 H&M Conscious Action Limited series was inspired by Karin's handmade tapestry and embroidery, her passion for flowers, and the distinctive features of Karin and Carl's homes. The design team cleverly transforms these elements into beautiful floral jacquards, abstract embroidery, and prints that contain interior decoration elements. This year, H&M not only used sustainable materials such as linen, sustainable cotton, silk, TENCELTM Tencel blends and recycled polyester fibers, but also introduced two new materials – ECONYL® and recycled silver.

ECONYL® is a 100% recycled nylon fiber made from fishnets and other nylon waste that helps reduce the impact on the Earth's climate and contributes to the cleansing of the oceans.

The works of Karin and Carl Larsson have been meticulously transformed into design elements and applied to the event venue as if they were in an artistic Swedish hut. On the day of the event, guests can not only appreciate the latest single product of the 2018 H&M Conscious Action Limit series, but also recall the classic design of the H&M Conscious Action Limited series over the years to understand the constant exploration and breakthrough of the brand in achieving a Aeroflow Breastpumps Coupons sustainable fashion future. Guests can also get the seeds of flowers in the lucky roulette game and personally create their own beautiful garden. In addition, the Pop-up store has been airborne to allow fashionistas who are on the spot to take the lead in purchasing the 2018 H&M Environmental Protection Conscious Action Limited series of exquisite items.

“One of the great highlights of the new collection is the introduction of two new sustainable materials. We made gorgeous lace with ECONYL® and made fine jewelry with recycled silver*, once again breaking the boundaries of sustainable fashion.” H&M creative consultant Ann- Sofie Johansson said so.

“This year we have once again witnessed the breakthrough in the field of sustainable materials in the fashion field. The Conscious Series of Environmental Conscious Action Limited uses these sustainable materials to demonstrate the extraordinary achievements achieved by the combination of old and new technologies,” said Cecilia Strömblad Brännsten, H&M's manager of sustainable environmental protection. Indicated.

The Environmental Conscious Action Limited Series is one of H&M's important initiatives to achieve a more sustainable future. As of 2017, 35% of all H&M products use sustainable materials, and this PatPat Coupon proportion will increase year by year. H&M has set specific goals for each product series, such as implementing all products with 100% recycled or other sustainable sources of materials at 2030. All this reflects H&M's commitment to making more people available for high quality sustainable fashion.

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