Children's clothing Anaier 2017 revenue over one billion

On June 1 last year, landing in Shenzhen Stock Exchange, A shares, "Children's first unit," Shenzhen Anyaye Co., Ltd. recently disclosed performance forecast, the company expects full-year 2017 net profit of 63.23939 million yuan to 79.1174 million yuan, A year-on-year decrease of 20%. Its main business revenue is expected to increase by 12.1% from a year earlier to reach 10.29 billion yuan. Among them, online channel business revenue rose 35.4% year on year to 302 million yuan, offline direct channel revenue grew 6.77% to 5.76 billion yuan, offline channel revenue is expected to fall 2.94% to 1.5 billion.

Anai Er said that to make the above forecast, is based on the following reasons:

1. In FY 2017, Anyner is expected to achieve a revenue of 1.029 billion yuan from its main business, up 12.10% from the same period of last year. The online channel is expected to realize a revenue of 302 million yuan from main business, up 35.40% from the same period of the previous year. Business income 576 million yuan, an increase of 6.77%, offline channel is expected to achieve main business income of 150 million yuan, down 2.94%;

2. In FY 2017, due to the increase in the prices of some raw materials, the increase in processing fees and the increase of online channel activities, the sales discount decreased. The Company also increased the liquidation of over-season products and the online channel with lower gross profit margin Affected by the rising share of revenue, the gross profit margin of Anelier main business decreased to a certain extent.

3. In 2017, Anai Er stepped up its brand promotion efforts and obtained the authorization of "Star Wars" and "Frozen" from Disney. The investment in online channel diversification increased and the ratio of video media exhibitions increased, resulting in the advertisement fee of the company appearing A certain increase

4. In the fourth quarter of 2017, Anyair launched the strategic development project and signed the "Enterprise Strategy" project consulting service contract with Roland Berger Enterprise Management (Shanghai) Co., Ltd. According to the contract amount and the project estimated time requirements, Accrued 257.29 million yuan of strategic consulting services fees;

5, 2017, Annie children received government subsidies 17,058,300 yuan, the estimated net profit impact of 12,793,700 yuan, an increase of 118.39%.

According to the data, for the first half of 2014-2017, AMN realized operating income of 793 million yuan, 840 million yuan, 920 million yuan and 484 million yuan respectively, up 12.24%, 6.02%, 9.53% and 11.65% from the previous year. The net profit attributable to the parent company was 78.9689 million yuan, 70.908 million yuan, 79.1174 million yuan and 44.4534 million yuan respectively, up 40.73%, -10.21%, 11.58% and 10.54% from the previous year. Among them, the net profit attributable to the parent company decreased in 2015 as compared with that in 2014, mainly due to the significant increase in the Company's sales expenses due to the slowdown in revenue growth.

As of June 30, 2017, Anai Er owned a total of 1,471 stores, forming a national first-tier and second-tier cities, radiation surrounding cities in the country's marketing network over the same period, the company has owned / franchised stores were 949/468, accounting for Respectively 66.97% / 33.03%.

Offline, as of November 2017, the number of Amnesty Nuk Coupons stores exceeds 1,420, accounting for about 2/3 of direct sales, franchising accounted for about 1/3, of which more than 160 Direct Shopping Center stores. On behalf of Chiang Kai-shek Securities Co., Ltd., Chun Chun disclosed that in the future, the Company will further adjust its store structure and actively expand its shopping center. The goal is to increase the number of stores by 50-80 each year and to close the unsatisfactory department stores. 70% of the company's stores in first and second tier cities, 30% in third and fourth tier cities.

#Dacoz