Victoria sales in the first three quarters of 2017 fell 9%

LVMH, the parent company of Virgin America, recently reported third-quarter sales in FY17. Sales of L Brands increased 1% YoY to $ 2.62bn, while its Victoria sales declined nearly 3% in Q3 to $ 1.538bn Dollars. In the first three quarters, Vigor total sales reached 4.71 billion U.S. dollars, down 9.12%. After the earnings report, L Brands shares rose 9.24% to 47.6 US dollars per share, the current market value of about 13.5 billion US dollars. Since the 79-year-old CEO Leslie Wexner has returned to the mountains, led L Brands to change business models, adjust promotions and focus on its core categories. Formerly weakened into a performance stagnation in order to seek new performance growth point, to fully enter the Chinese market, met "Formaldehyde crisis." It is reported that a batch of imported food and clothing were centrally destroyed by Shanghai Exit Inspection and Quarantine Bureau in September. Including five batches of Ralph Lauren clothing, mainly related to the pH value of non-compliance, as well as children's clothing buttons, straps and other safety labels missing label at the same time capture the underwear brand Victoria "s Secet Victoria's secret to China, a group of underwear, The goods have also been detected formaldehyde exceeded. This aroused the close attention of Chinese netizens and consumers, once again stimulated a discussion on the quality of the product. Many netizens said that Victoria's big show is also worth a look, but the quality of underwear is not flattering. Another radical Internet users said the quality of the defective but all the goods sent to China, want to make money in the Chinese market, but do not respect the Chinese market.